Cultivating creativity and collaboration

Organizational culture is one of the most important factors in employee productivity, creativity, and happiness. Dan Pink makes a great argument for this in his book Drive: The Surprising Truth About What Motivates Us. Pink says that employee motivation and creativity is spurred by the amount of freedom workers are awarded. If employees feel as if they can work on their own schedules in their own spaces on their own projects, then they are more motivated to get projects done with greater efficiency and efficacy. In this kind of environment, where employees feel that they can work when they want and where they want, social media technology facilitating internal collaboration will be widely used since it coincides with the culture of freedom to work whenever, wherever.
This is seen in the similarity of points made in Pink’s book and in Kelly’s post saying that proper management attitudes, freedom to come and go from the office, and freedom to work nontraditional hours facilitate employee collaboration, both online and offline. Mackie’s support of telecommuting also supports Pink’s ideas that employee freedoms and willingness to collaborate are connected. Clearly, organizational culture dictates whether collaboration will help or hinder an employee’s success in the company. The implementation of social media/collaboration tools will only be successful if the culture supports it.

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